SIDS & Kids Red Nose Day

I led the creative direction for SIDS & Kids' annual Red Nose Day campaigns, shaping the creative vision across national fundraising, marketing, and promotional initiatives. From concept development through to campaign execution, I developed and led the campaign creative, ensuring a cohesive and impactful presence across all touchpoints.

​

The award-winning Red Nose Day campaign centred on the idea "Get Silly for a Serious Cause." The creative platform balanced the gravity of the cause with an uplifting, optimistic tone, encouraging Australians to embrace playfulness in support of a life-saving mission. The bold visual language, featuring playful red spheres, celebrated life while driving awareness, engagement, and fundraising for SIDS & Kids' vital research, education, and family support programs.