Breakthrough Victoria

I led the creative development for the Breakthrough Victoria campaign, creating a campaign platform that promoted investment in translational research, innovation, and commercialisation across Victoria. Working within the Victorian Government brand framework, I developed a flexible creative concept that could be applied consistently across a broad range of marketing and communication materials.
 

The campaign identity used a vibrant palette of purple and teal to establish a distinctive visual presence while remaining aligned with the existing government brand. I designed a suite of print and digital collateral that simplified complex information, strengthened campaign recognition, and encouraged researchers, entrepreneurs, and industry partners to engage with the initiative.