Virtual IT Group
Website Design
Marketing Collateral
Social Media Strategy
I led the creative direction for VITG's brand uplift and website redesign, delivering a cohesive digital presence that better reflects the organisation's expertise, professionalism, and commitment to the Victorian information technology community. From defining the creative approach through to design and delivery, I oversaw the project to ensure every touchpoint aligned with the refreshed brand.
The new website was designed with a clear focus on user experience, intuitive navigation, and accessibility, making it easier for members and stakeholders to access information, discover services, and engage with the organisation. Alongside the website, I developed a suite of marketing collateral, social media assets, and promotional materials that extended the refreshed visual identity across digital and print channels.
The result was a stronger, more contemporary brand presence that improved consistency, enhanced user engagement, and provided VITG with a scalable creative foundation for future communications.
