Eureka Skydeck Plank

I developed the creative for Eureka Skydeck's VR Plank Experience, creating a bold campaign identity that captured the excitement and adrenaline of stepping out over Melbourne's skyline. The objective was to build anticipation, drive visitor engagement, and position the experience as a must-do attraction for both new and returning guests.

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The creative featured a custom 3D typographic treatment, a futuristic colour palette, and dynamic hero imagery that conveyed the immersive nature of the experience. Applied across a range of promotional assets, the campaign delivered a striking visual identity that amplified the thrill of the VR experience and encouraged visitors to take the leap.