Eureka Skydeck 11th Birthday

To celebrate Eureka Skydeck's 11th birthday, I developed the creative for a campaign centred around a compelling $11 ticket offer, designed to drive awareness, increase online bookings, and boost visitor numbers. The campaign featured a bold visual identity, including a custom event logo and hero imagery that celebrated Melbourne's iconic skyline while capturing the excitement of the experience.
 

The creative was rolled out across a range of digital and print marketing assets, supported by a targeted social media campaign that delivered strong engagement and an impressive return on investment. By creating a consistent and memorable campaign across every touchpoint, the promotion successfully reinforced Eureka Skydeck's position as one of Melbourne's leading attractions.