I led the creative development across a range of brand and digital initiatives for Australian Women Lawyers, including website design, conference branding, logo design, illustrations, social media, and print collateral. The work centred on creating a contemporary, inclusive visual identity that reflected the organisation's mission of championing diversity, equity, and the advancement of women in the legal profession.
 

A key component of the project was reimagining Lady Justice as the centrepiece of the annual conference, developing a distinctive visual identity that celebrated strength, representation, and inclusion. I also designed and delivered a new website with a clear user journey, intuitive information architecture, and conversion-focused experience to increase enquiries and member engagement. Complementing the website, I created a seamless digital onboarding experience and a membership portal that supports ongoing engagement and long-term member retention.

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australianwomenlawyers.com.au